Posted by Linda Thell on 02-07-2017
“Packaging is what Sells the Product the first time, but it’s what’s inside (your product) that sells the Package the Second Time.” Therefore, make sure that you know what you are getting into before it's too late. Product Launch Success is simply the combination of amazing packaging and an amazing product, let's break it down:
1. DO YOU KNOW YOUR PRODUCT?
What makes your product different from your competitors? Think about it. Analyse it. Ask your colleague. Know the ins and outs of your products, including their weaknesses and strengths in order to find the best packaging for your product. You should know how your product reacts to chemicals, and the challenges that comes with your specific product. Make sure you know as much as you possibly can. Remember that your competitors know their products very well and if you want to beat them, then you have to do your research, and implement it well. Learn as much as possible before you start ordering jar samples for product packaging.
2. DO YOU KNOW YOUR CUSTOMERS?
Who is going to purchase your product? That's the question. Who are they? Where do they live & what do they do? What do they like and who are they with? What is your product’s market? Is it a growth market or is it crammed with similar products. Make sure you know who your customers are so that you can target them well throughout every step of the process with the right plastic jar for your product.
3. DO YOU KNOW YOUR COMPETITIVE ADVANTAGE?
You need smart and attractive packaging to get your prospects to pick up your product from the shelves. Knowing your competitive advantage can position you in front of your competitors. Your competitive advantage is the condition or circumstance that puts your company in a favorable or superior business position. Get to know it and get to know it Well!
Create a packaging that remains eye-catching and effective!
Remember these 3 things before you buy Plastic Jars so you Succeed with your Product Packaging!