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​Achieving the Desired Appearance - A Goal Your customer Have in Common with Your Product and Packaging Design – Beauty Markets and Beauty Packaging

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Achieving the Desired Appearance - for your Customer and for your Product – Beauty Markets and Beauty Packaging

With more consumers overspending on beauty products and services, the cosmetics industry alone is expected to bring in about 62.46 billion U.S. dollars in revenue this year (2016). 

Shelf space competition in the beauty industry is real, and brands need to focus on packaging that stands out on the shelf. Brands who survive are usually… the fittest.., which explains why the beauty market is driven by large corporations.

But, there has been a switch in trends: consumers’ product priorities and beauty rituals are steering towards non-western beauty cultures which some believe has been impacted by a strong cultural diversity. This switch means that natural ingredients, in contrast to toxic chemicals and formulas, have become attractive to many wary cosmetic consumers, - a good thing to the natural product developers out there. Fragrance-free, natural, and essential oil products are looking good for the future...

READ NEXT: Packaging and Cosmetic Jars for Skincare Products 

The global beauty industry can be divided into 6 sections:

1) Skincare

2) Haircare

3) Makeup

4) Perfumes

5) Toiletries

6) Oral cosmetics

Plastic jars are popular in many of these beauty industries. Cosmetic plastic jars and containers starting at 1/8 oz., are perfect for samples when it comes to packaging; especially for skincarehaircare and makeup.

Whether your brand is specialized in a hair care division, such as African Haircare, or contributes with new formulas for serums in facial skincare…, it might be interesting to learn more about the general beauty industries. A moisturizer is so much more than just cream in a jar, and skincare is more than just serums, oils, creams, balms. To get started, here are some common ingredients in skin care products:

- Alpha-Hydroxy Acids (AHAs)

- Beta-Hydroxy Acid (Salicylic Acid)

- Hydroquinone

- Kojic Acid

- Retinol

- Vitamin C

- Hyaluronic Acid

- Copper Peptide

- Alpha Lipoic Acid

- DMAE (Dimethylaminoethanol)

If you're on the hunt for skincare or cosmetic packaging, let us help with jars, caps and packaging today!

READ: Skin Care Products Categorized

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