EXCITING NEWS: Womens, Mens and Ethnic Personal Care & Beauty markets are showing showing signs of rebounding in Sao Paulo, Brazil according to Beauteam

I just received an interesting email this morning from Beauteam in Paris, France and I thought I would share it with you. It said:

"In 2015, the Brazilian market of cosmetics and perfumes was down by 8%. A drop in sales explained among others, by higher importation taxes. Yet this market offers many opportunities for development and renewed growth. According to a Research and Market report, the market should grow by 11% between 2016 and 2019. Two main factors that are fueling this recovery: Many product innovations (ingredients, formulation), and an increase in women's income as a results of their better integration in the working world."

This is exciting news for businesses manufacturing and distributing cosmetics, hair care, nail care and other health and beauty categories in the Brazilian market.

This is especially true since make up "in Brazil is not considered a luxury but a necessity for 65.7% of Brazilian women. Brazilian consumers are maintaining their expectations in terms of body image and beauty: 62.7% of Brazilian women responded they had high expectations regarding their physical appearance, and 49.4% of them consider cosmetic purchases as an investment, especially for their professional lives and to "age well". (SPC Brazil)"

This translates into a wonderful opportunity for many companies out there looking to get into the growing Brazilian market. In fact, Parkway has definitely seen a notable surge in requests coming from the South American market. According to Parkway's own Kirstin Kelly, 'We see that there is a tremendous opportunity for growth in the South American market. While freight of course always poses a challenge we are excited to find ways to work with volume manufacturers and distributors when it makes sense and are doing what we can to bring the cost of importing plastic jars and plastic caps into Brazil and other regions of South American down. One of the things we have done is partner with our customers with regards to logistics and try and leverage the existing relationships we have with our freight vendors to our customers advantage." 

Also exciting to see:

"Men's grooming products are experiencing an increase of 7.1%, which could remain stable or even positive by 2019. The reason for this is higher incomes and the arrival on the market of new more knowledgeable consumers and more likely to take care of their skin. (ABHIPEC)" and

"53% of Brazilian people who consider themselves as black or mixed race, say they do not find a cosmetic offer suiting their specific needs. A target of 104 million potential consumers to attract with targeted products (skin, hair, body). (IBGE)"

Whether you are looking for an small 1/8oz jar for an eye creme or powder or an 6oz, 8oz, 16oz for a body butter, creme, sugar scrub, salt scrub, or packaging for an intensive moisture treatment for black or treated hair, we have the size jar for you: