How Packaging Affects Consumer Behavior

We live in a highly visual society.

Due to this fact and the ever-increasing need for consumers to make instant decisions with dozens, if not hundreds, of options, it is important now more than ever for companies to have an influence over this decision process. Here’s the catch: you have to make a positive impression in seven seconds or less. Studies show that consumers (and people in general) take seven seconds on average to establish a first impression, and if your product packaging isn’t cutting it, you’re out of the game. In addition, the quality of the packaging has a direct relation to whether or not the consumer will buy your product again, so it is important to invest in a plastic jar manufacturer who is invested in providing you with quality products, as well as powerful designs, so you can sweep your market competition.

These are a few of the ways that packaging affects consumer behavior*:

See how we can help you boost your brand, and get started with the plastic jars with lids that not only you, but your consumers, will love.

*These statistics are based on research presented and published by: Business Insider, Forbes Magazine, and The Paper Worker