Product Packaging And Why It Matters: Custom Plastic Jars

Did you know that every year, 95% of new products will fail? Why? It's pretty simple, honestly. Most consumers don't have time to weigh the advantages and disadvantages of products but rather they use a shortcode: your product packaging. Packaging is incredibly important because it tells your customer why they should choose your product over the competitor and it creates a memory: if your product is eye-catching and memorable, they'll likely buy it again. Our custom plastic jars will ensure that your healthcare, beauty, pet, or any other product will show off the contents inside and draw in the consumer.

A consumer loves to see that you've invested in a nice product design. It shows that you truly care about your product. If you're a startup, you definitely want to design your product and its packaging in a way that stands out.

• Most importantly, know your demographic. While stark white works for Apple and robin's egg blue works for Tiffany, it's probably not going to work for your target demographic. Consider Lowes and their rugged branding. Don't be afraid to go bold!
• Remember that good packaging doesn't have to break the bank. You can make less expensive packaging look chic with muted colors and great typography.
• If you can, make the packaging part of the experience! Part of the reason it's so fun to unbox a new Apple product is due to the sleek, clean design, and user-friendly experience.

For over 65 years and 3 generations, Parkway Plastics Inc. has been manufacturing BPA and Phthalate Free High-Quality jars and caps worldwide into a variety of different industries. We help your product realize its potential while offering you the best prices imaginable on custom plastic jars.