Blog - international trends

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International Trends in Beauty - Cosmoprof and BeautyStreams make headlines when they team together to come up with their TOP 50 TRENDY PRODUCTS LIST

Posted by Kirstin Kelly on 03-27-2017

For the 50th Anniversary of Cosmoprof Bologna Worldwide, Cosmoprof partnered with internationally acclaimed trends agency BeautyStreams - whom is known globally for their "Insight Inspiration Intelligence." Together, they came up with their TOP 50 TRENDY PRODUCTS LIST. These products were selected by Cosmoprof and BeautyStreem based on the show participation data from Cosmoprof Bolonga's 50th Anniversary show. They state that this is the first addition of this book. implying that this will most likely be a yearly collaboration between the two world renowned companies and experts in the beauty space - something that is very new and exciting for 2017.

Their TOP 50 TRENDY PRODUCTS LIST is broken down into 6 categories. The goal being to better understand new trends, innovations and solutions that characterize the products/trends at the fair in 2017. The complete guide can be found on the Cosmoprof website by clicking here.

Let's take a look at their results....

Cosmoprof's and BeautyStreams TOP 6 - International Trends in the Beauty Industry for 2017

01 SELFIE-READY = The selfie generation has introduced a new trend: insta-ready beauty. With these products, flawless, selfie-ready skin is made easy.

02 URBAN SHIELD = Products that offer antipollution, free radical scavenging, and urban detox benefits protect skin from the daily stress and pollutants of urban environments.

03 HYGGE = Pronounced “Hoo-gah,” this Danish trend goes hand-in-hand with the natural, well-being, and home spa trends. Beauty products have rich, enveloping textures and help to relax and restore skin and body.

04 HYPERSENSITIVE = Ultra-gentle care products are key. From skin care and make-up to hair care, products keep skin irritant free and healthy.

05 SENSORIALITY = Consumers are looking for new sensorial and emotional experiences with connection to products through smell, touch, and feel. Products engage with the senses to build a stronger bond with their users.

06 VIVA VEGAN = As more people adopt a vegan diet, there’s increasing demand for vegan cosmetics along with products that are cruelty-free, gluten-free and preservative-free.