How Reusable Packaging Can Help Improve Your Brand-Image & Costs

Reusable Packaging = Packaging that can be reused more than one time.

Save Money & Optimize Your Supply Chain with Sustainable & Reusable Packaging

The attempt or act of reducing packaging cost is often times a big dilemma. Reusable packaging can help manage your packaging costs very effectively. With rising customer demands in a complex supply chain, it becomes important for companies to re-use packaging where possible. Start by reusing packaging boxes and cartons when appropriate. Imagine if you never again had to stock up on boxes.. Well, maybe not never again but at least for a little while. Wouldn't that be nice? The act of reusing certainly increases the life span of packaging materials. Not only would this method save you money, but you would also save valuable time by not waiting for new boxes or containers to arrive. It can be a sustainable solution for your company, and for the environment. If you haven't thought about reusable packaging then it might be a challenging idea for you. See it as an exercise for you to think Outside the Box. Depending on your product packaging, and how your product is packaged, you might also be able to reuse plastic containers in your global supply chain. This could save you tons on money $$$, big time. 

Reusable packaging is popular in the transport and packaging of example raw ingredients or materials for manufacturers:

        Source: http://reusables.org/what-is-reusable-packaging/

How Reusable Packaging Can Help Improve Your Brand Image 

Companies today are all trying to improve their brands and brand images. There are many different views on how companies should improve their brand images to change customer perception. Some brands attempt to change customer perception by running fancy marketing campaigns, whereas other brands try to affect customer perception by tweaking their product packaging. There is no right or wrong here, there are simply many different ways to do it. Packaging is the technology of enclosing and protecting products for distribution, storage, sale and use. The first thing that your customers see when they get in contact with your product is your packaging. So, if you were to change your packaging, you would therefore also change the face of your product and your brand. This could raise eyebrows, questions or awareness. Depending on what major changes you make to your packaging. Besides, it could change a customers perception on what your company is all about. Let's say your packaging now indicates that the jar is reusable, that might give the customer the impression that your company values sustainability instead of single use waste. In this way, reusable packaging may help re-brand your company as a sustainable, environmental-friendly brand who encourages customers to re-use before they recycle. Just some food for thought...

Are Plastic Jars Safe to Reuse?

There are many single use packaging options & solutions out there but when it comes to finding a good and safe reusable solution, options gets narrowed down. If you're trying to steer away from single use packaging containers to change your brand image, Parkway Plastics would like to help you out. Polypropylene (recycle code 5) is recommended if sourcing reusable plastic jars, discs and caps. The reason why PP is recommended for re-use is because it is a far more durable material than other plastic materials such as styrene. Plastic materials with recycle codes 2, 4, and 5 are usually safe to reuse according to Daniel Schmidt, PhD, an associate professor of plastics engineering at the University of Massachusetts. He states that:   "If you see #2, #4, or #5, then you’re most likely in the clear for chemicals, which means you can safely reuse your container, whether you bought it at the supermarket or brought it home from a restaurant" {4}. Geoffrey R Harris agrees and says: "Generally, safe, reusable plastic containers should have a #2, #4 or #5. Recycle these containers when the plastic cracks, scuffs, scratches, or becomes cloudy or discolored. These containers are not designed to last forever and need to be replaced over time. Finally, avoid exposing these containers to excessive heat or sunlight.". http://www.superfoodsrx.com/healthyliving/reusing-...- 11/21/2016. Parkway's Polypropylene Plastic Jars are therefore safe to Re-Use. Find these reusable PP (5) Jars in Stock at Parkway Plastics with your choice of White or Clarified.

Promote Your Brand Packaging as Reusable 

A good way to brand your company and product as sustainable is to promote your product's packaging as reusable to customers. Your customers would eventually be able to reuse the packaging jar or plastic container in which your product came in. This encourages sustainability and may foster a responsible "reuse-before you-recycle-community" around your product. Jars and lids can be reused and recycled to help the environment. When consumers participate in the sustainability process by reusing jars before recycling them, environmental consciousness may spread in local communities. Here are some pictures of re-usability of plastic jars, containers and lids:

The Art of Reusing Plastic Jars 

We have all seen the many uses and creative ideas on how to reuse mason jars. Mason jars are often seen as Jars to drink out of, to plant plants in and to store rice, pasta, spices and food inside. Some use mason jars to organize their bathrooms wheres others use the practical containers to tidy up crafts and office supplies. The thing is that there are so many uses that work for jars, and not only mason jars. There are plenty of reusable options for Plastic Jars! Check out these creative art projects made with Plastic Jars.

Where can I buy Reusable Jars and Reusable Packaging?

If you are looking for a manufacturer or a distributor that sells wholesale plastic jars and caps in the US (& that ship to anywhere in the world), then you have found the right place. Parkway Plastics Inc. is your premier plastic jar manufacturer. Based in Piscataway, New Jersey, the packaging company manufactures FDA - approved Jars and Plastic Containers for reusable, single-use and sustainable packaging solutions. The container manufacturer sells plastic jars to businesses and end-users across many different markets. If you are looking for a reliable manufacturer to help you with sustainable and reusable plastic containers, jars or lids, then Parkway would like to help you. Reusable packaging from premier packaging manufacturers like Parkway is what you may need if you are trying to build a sustainable brand. Start out today by ordering samples.

Build a Strong Brand Identity with Your Packaging 

Building a strong brand identity can be difficult if 1. brands haven't identified what they stand for or 2. reflected those issues in their packaging. The values of a company should be visually obvious to customers through a company's communication efforts including the packaging communication. Whether its through customer service or through packaging design. What a company stands for should be both visually AND verbally communicated for best effect. One additional way to build a stronger brand identity, (in addition to using reusable jars), is to add a custom color that enhance the importance of the message brands communicate. The color Pink for breast cancer for an example. If your product is running a special edition product for breast cancer awareness, it's easy to order custom colored pink jars through Parkway. Or Green Jars if you want to go Organic. Whatever message you are trying to communicate to your customer, Parkway would like to help you enhance that message with a color for that extra effect!

To stand out, you need is something that sets you apart. Something that is unique to only your brand. 

Parkway's Plastic's Jars are designed to meet different Packaging Needs and Protect your Product in a High-Quality Plastic Container. Parkway Plastics Inc, The Premier Plastic Manufacturer of PP and PS Plastic Jars, Containers and Lids offers Reusable Packaging.

EXPLORE REUSABLE PACKAGING NOW

Ref.

{1}  http://reusables.org/what-is-reusable-packaging/

{2}  https://www.thebalance.com/what-is-reusable-packag...

{3}  http://www.boredpanda.com/plastic-bottle-recycling...

{4}  https://www.yahoo.com/beauty/is-it-safe-to-reuse-p...